Insights
Notes from the work.
Plain-language writing on search, automation, AI, measurement and web performance. No listicles, no hype. What we would tell a client over coffee.
Showing 6 articles
- Web & DesignWhat a slow website costs you: Core Web Vitals in plain languageThree metrics describe whether a page feels fast, responsive and stable. Here is what they mean, how to check them, and the usual causes of bad scores.22 Sept 2026 · 4 min
- Growth StrategyMeasuring marketing when attribution is brokenCookie loss, consent banners and dark social have made last-click reports unreliable. Here is a measurement setup that still supports decisions.18 Aug 2026 · 4 min
- TechnologyAI features that survive production: retrieval, review, evaluation and costDemos are easy. Here is what separates an AI feature people keep using from one quietly switched off after a month.9 Jul 2026 · 4 min
- TechnologyHow to decide what to automate first in a small businessA simple scoring method for ranking automation candidates, with worked examples you can adapt to your own list of tasks.2 Jun 2026 · 4 min
- Digital MarketingLocal SEO for multi-location businesses: profiles, pages and review operationsRanking in many towns at once takes consistent profiles, genuinely local pages and a review process that does not depend on one enthusiastic manager.21 Apr 2026 · 4 min
- Digital MarketingWhy most SEO audits go unread, and what a prioritised one looks likeA 90-page export of every warning is not an audit. Here is how to structure findings so someone can act on them on Monday.10 Mar 2026 · 4 min
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