Web & Digital Experiences
E-commerce Development
Online stores built around the way customers browse, compare and check out.
02 / Web & Digital Experiences6 capabilities · 6 deliverables
The problem
A store that gets visitors but loses them before payment
Online stores fail in predictable places. Category pages are hard to filter, product pages leave out the size, delivery or returns detail a buyer needs, and the checkout asks for an account before it asks for payment. Each issue is small, but a shopper decides in seconds, and any hesitation sends them back to a competitor or a marketplace.
Behind the storefront there is usually operational friction as well. Stock is updated by hand in two places, orders are re-keyed into accounting, and shipping rules are patched in with workarounds. As the catalogue grows, the store becomes harder to run than the shop it was meant to replace.
Sound familiar?
- Many sessions add to cart but never reach the payment step
- Product variants, bundles or stock levels are managed in spreadsheets
- Orders are copied by hand into accounting or fulfilment systems
- Mobile conversion trails desktop even though most traffic is on phones
Our solution
A storefront and back office that work as one system
We begin with the catalogue and the buying journey: how products are grouped, what attributes shoppers filter by, and what information each product page needs to answer. The store is built on the platform that suits your volume and operations, with category structure, search and filtering designed before the visual layer is applied.
Checkout, payments, tax and shipping are configured and tested with real order scenarios, including failed payments, partial refunds and international addresses. Inventory, accounting and fulfilment connections are built so orders flow through without re-keying. We also tell you what a platform cannot do well, so you do not discover its limits after launch.
Capabilities
What's inside.
- 01
Platform selection and store build
Shopify, WooCommerce or a custom storefront, chosen on catalogue size, integrations and who will run it day to day.
- 02
Catalogue and product architecture
Categories, attributes, variants and filters structured so shoppers can narrow a large range quickly and search engines can index it cleanly.
- 03
Checkout and payment setup
Guest checkout, local payment methods, wallets, tax rules and shipping logic, tested against failure cases, not only the happy path.
- 04
Inventory and order integrations
Connections to stock, accounting, ERP, courier and marketplace systems so data moves automatically between them.
- 05
Product page and merchandising templates
Templates that handle imagery, size guides, delivery information, reviews and cross-selling without crowding the buy button.
- 06
Analytics and ecommerce tracking
GA4 ecommerce events, product-level reporting and ad-platform conversion tracking set up correctly so revenue numbers match across tools.
Process
How the work unfolds.
- Step 01
Catalogue and platform review
We assess your products, order volumes, integrations and team skills, then recommend a platform and map the catalogue structure.
- Step 02
Store design and build
Templates, product data model and checkout are built on staging, with product data imported from your existing files.
- Step 03
Integration and order testing
We place test orders covering payments, discounts, shipping zones, refunds and stock updates, and confirm data lands correctly in connected systems.
- Step 04
Launch and tuning
After go-live we watch checkout behaviour and error logs, then fix friction points found in the first weeks of real orders.
You receive
Deliverables
- 01Live online store on the agreed platform
- 02Product import and catalogue structure
- 03Configured checkout, payment, tax and shipping rules
- 04Integrations with inventory and accounting systems
- 05GA4 ecommerce and ad conversion tracking
- 06Admin training and store management guide
Where it fits best
- E-commerceCatalogue structure, product-page SEO, checkout fixes, paid media and the integrations that keep stock, orders and finance in agreement.
- HealthcareLocation pages, booking flows, reviews and patient communication, built with privacy and the plain language patients actually search in.
- Local BusinessesGoogle Business Profile, local landing pages, review operations and a simple site that turns searches nearby into calls and visits.
FAQ
Questions we get asked.
Shopify or WooCommerce: which should we choose?
Shopify suits teams that want reliable hosting, simple operations and quick setup, with fees and some customisation limits as the trade-off. WooCommerce gives more control and flexibility but needs more maintenance and hosting care. We compare both against your catalogue, integrations and in-house skills before recommending one.
Can you migrate our existing store without losing orders and SEO?
Yes. We migrate products, customers and order history where the platforms allow it, map old product and category URLs to new ones with 301 redirects, and check indexing afterwards. Order history sometimes needs a separate export, which we will flag early.
Will you connect the store to our accounting or inventory software?
We build integrations with common accounting, ERP and courier systems through their APIs or established connectors. If your internal system has no usable API, we will say so up front and suggest a practical workaround, such as scheduled file sync.
Does e-commerce development include marketing?
The build includes tracking, product feeds and search-friendly structure, so marketing can work properly. Running shopping ads, email flows or SEO is separate work, which we can take on through our marketing services once the store is live.
- MarketingConversion Rate Optimization (CRO)Behaviour analysis, A/B testing and page-level improvements that raise the share of visitors who enquire, sign up or buy.View
- MarketingPaid AdvertisingCampaign build, creative, audience targeting and day-to-day account management across search, social and display advertising platforms.View
- TechnologyAPI IntegrationsWe build integrations between payment gateways, CRMs, ERPs, marketplaces and your own apps, with proper authentication, retries, idempotency and webhook handling.View
Ready to talk about e-commerce development?
Send a few lines about what you're trying to move. We'll reply with questions, a rough shape of the work, or an honest no.
Or write to hello@asoftbit.com