Digital Marketing
Technical SEO
Make sure search engines can crawl, render and index the pages you care about.
01 / Digital Marketing6 capabilities · 7 deliverables
The problem
Good content cannot rank if the site underneath it is broken
Technical SEO problems are rarely visible from the front of the site. A page looks fine in a browser but is blocked in robots.txt, canonicalised to a different URL, rendered by JavaScript that the crawler never executes, or buried six clicks deep with no internal links pointing to it. The business keeps publishing and the pages never appear.
Migrations and redesigns make it worse. URL structures change without redirects, staging noindex tags make it to production, and faceted navigation generates thousands of near-duplicate URLs that eat crawl budget. Teams often only notice when traffic falls, and by then nobody remembers what changed.
Sound familiar?
- Search Console shows large numbers of pages as excluded, discovered but not indexed, or crawled but not indexed
- Traffic dropped after a redesign, migration or platform change
- Pages are slow, and Core Web Vitals show failing LCP, INP or CLS
- Duplicate URLs from filters, parameters or www and non-www variants keep appearing
Our solution
A technical audit that ends in a prioritised fix list, not a 200-page PDF
We crawl your site the way a search engine does, then compare that with what Search Console says is indexed and what your server logs show was actually requested. The gaps between those three views are where the problems live. Each finding is rated by how many pages it affects and how likely it is to hold back rankings.
We then write fixes your developers can pick up: exact rules, exact templates, exact redirects. Where we have access we implement them ourselves. Technical SEO does not create demand on its own. It removes the friction so that your content and links can do their job, and it protects you during platform changes.
Capabilities
What's inside.
- 01
Crawl and indexation audit
We compare a full site crawl against Search Console coverage to find pages that are blocked, orphaned, duplicated or silently dropped from the index.
- 02
Site architecture and internal linking
We shorten click depth to key pages, fix orphan pages and design link patterns so authority flows to the pages that earn revenue.
- 03
Core Web Vitals and speed
We diagnose LCP, INP and CLS using field and lab data, then specify the image, script and layout changes needed to reach the good thresholds of 2.5 seconds, 200 milliseconds and 0.1.
- 04
Structured data
We implement schema.org markup for products, articles, FAQs, organisations and local businesses, and validate it so rich result eligibility is not lost to syntax errors.
- 05
JavaScript rendering checks
For React, Vue and similar frameworks, we confirm that content and links are present in the rendered HTML and recommend server rendering where they are not.
- 06
Migration and redirect planning
Before a redesign or domain move we map every old URL to a new one, test redirects on staging and monitor indexing after launch.
Process
How the work unfolds.
- Step 01
Crawl and data collection
We crawl the site, pull Search Console and analytics data, and review server logs where available.
- Step 02
Diagnose and prioritise
Issues are grouped by cause, sized by pages affected and ranked by likely impact against engineering effort.
- Step 03
Specify and fix
We write developer-ready tickets or make the changes directly, with before and after checks for each.
- Step 04
Monitor and prevent
We set up alerts for indexation drops, broken templates and new crawl errors so regressions are caught early.
You receive
Deliverables
- 01Technical audit with issues ranked by impact and effort
- 02Developer-ready fix tickets with acceptance criteria
- 03robots.txt, XML sitemap and canonical tag recommendations
- 04Core Web Vitals diagnosis with template-level fixes
- 05Structured data implementation and validation report
- 06Redirect map for migrations or URL changes
- 07Ongoing monitoring setup in Search Console
Where it fits best
- E-commerceCatalogue structure, product-page SEO, checkout fixes, paid media and the integrations that keep stock, orders and finance in agreement.
- EducationProgramme discovery, enquiry-to-enrolment funnels, and the CRM plumbing that stops prospective students slipping between teams.
- Real EstateListing experiences, lead capture and routing, neighbourhood content and follow-up automation that reaches the buyer while they are still looking.
- Professional ServicesAuthority-led content, specialism pages that rank, intake forms that qualify and CRM workflows that make referrals measurable.
- Startups & SaaSProduct sites, demo funnels, onboarding flows and growth instrumentation, shipped at the pace a young product needs.
FAQ
Questions we get asked.
Do I need technical SEO if my site was built recently?
Often yes. New builds regularly ship with staging noindex tags, missing redirects, blocked CSS or JavaScript, and heavy page weight. A check before and just after launch is cheap compared with weeks of lost visibility.
Will you make the changes or just report them?
Either. If we have access to your CMS or repository, we implement and test the fixes. If your team prefers to keep control, we deliver tickets specific enough that a developer can finish each in one sitting.
How is this different from website optimization?
Technical SEO is aimed at search engine access and indexing. Website optimization, in our web services, is broader and covers speed, usability and conversion for visitors. They overlap on performance, and we coordinate so you are not paying twice for the same fix.
What platforms do you work with?
We work with WordPress, Shopify, Webflow, headless setups and custom builds. Platform limits affect what is possible, and we tell you where a fix would need a bigger change like a theme rebuild or a move to server rendering.
- MarketingSearch Engine Optimization (SEO)Search strategy, keyword mapping, on-page work and authority building that bring qualified organic traffic to the pages that earn you enquiries and sales.View
- WebWebsite OptimizationSpeed, Core Web Vitals, mobile usability, accessibility and tracking fixes for existing websites, prioritised by effect and delivered without a full rebuild.View
- MarketingLocal SEOGoogle Business Profile management, local citations, reviews and location pages that put your business in front of people searching nearby.View
Ready to talk about technical seo?
Send a few lines about what you're trying to move. We'll reply with questions, a rough shape of the work, or an honest no.
Or write to hello@asoftbit.com